I worked with Lydia, the owner of Lydia May Ceramics (LMC), to create an earthy yet youthful brand identity. We started with a mood board to ensure that we were on the same page about the direction LMC needed to go in. Next we decided on a logo, colors, and typefaces. Then we expanded the brand by creating shirt designs, stickers, and tags for use in storefronts. I utilized Indesign, Illustrator, and Procreate on this project.